Comparing 3 Books on Marketing
Number of pages:
9
ABSTRACT:
A 9 page analysis that examines three books on marketing-- Ogilvy on Advertising by David Ogilvy; Market Segmentation by Art Weinstein; and The Marketing Imagination by Theodore Levitt. Each book is examined, in turn, as to common issues that it shares with the others. No additional sources cited.
FILE NAME:
File: D0_003mar.rtf
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